About Us
Who are we really?
Equipped with the thought leadership of our CEO and CCO, Luke Potgieter (BSc, M.S.), we aim to help organizations that struggle to develop or maintain their content operations. With years of experience in content development, strategy, and implementation, we are attempting to write the book on remote content management.
As a team of Chief Content Officers, we have successfully developed content strategies for numerous high profile clients. Since we are all about advocating for complete content ownership, we also provide aspiring CCOs and content managers with a rich repository and expert advice.
We’ll create the best content for your website (seriously). However, the content alone will not magically run your business. It’s a team effort; this is where the marketing, IT, and design teams come in. We believe in cross-functional teams -instead of insisting on hyper-optimized content that is nothing without quality and backlinks.
What we are all about
Every content expert should know that high-value content focused solely on the needs of the audience is what defines “great content.” Unfortunately, not all writers and content managers are content experts. Furthermore, the few content rockstars out there hardly get an opportunity to prove their worth. During a time when the workforce is rapidly shifting to online remote work, finding real content aficionados shouldn’t be a problem but, in reality, presents itself as a major roadblock.
The underlying issue is that there are no real standards or guidelines for remote work. That, along with the fact that there are only a few platforms for talent and clients to connect, means both parties are in the dark. Before the major remote work platforms emerged, the world only knew of the standard interview, the formal dress code, and that the boss dictates what is required for the job. Now it’s a different game – more of a free-for-all. No one has written the book on it yet and clients are fishing blindly for their talent, while the talent is carelessly going for every hook in the water.
The problem here is that no one really knows what they’re looking for. The client doesn’t know what kind of content professional they need, except that it needs to be someone responsible and accountable, and the talent doesn’t understand the job description. This is where we come in – to set a standard for all content-related matters in the remote work industry.
We believe it all starts at the top – with the Chief Content Officer, the quintessential content expert. No, it’s not even about board responsibilities and high salaries. We are referring to the content aspect exclusively. Since remote work has thrown a curveball in the industry, there’s no harm in changing the rules. A CCO doesn’t even need to have a huge salary, be a part of the board, or even get any additional company perks. Sure, there will be negotiations. But, generally, the CCO we’re talking about is the person that really owns your content as if it’s their own.
So let’s write the book on remote work and content ownership together. TheChiefContentOfficer.com is your first step at getting an edge over the competition.
